Here are some :
When you are buying an already popular blog with a loyal readership base, then you also get all the content which the previous blogger has created over the last few years. This way you ensure that your blog already boasts of a huge archive and moreover, all the content is already indexed in search engines.
A smart person will always go for a blog that is already creating some amount of revenue for its previous owner. Getting a blog to a stage where it makes no money can be very tiring and involves a lot of hard work. So buy an established blog which already makes some revenue - this way you know that the blog has a potential to make more money. Eventually, your target should be to boost the revenue considering that a lot of hard work has already been done.
This point is similar to revenue. Getting a constant flow of traffic and create a loyal readers base can be a very uphill task - this is one big advantage that you will gain off from buying an established blog. If you stick to the niche of the blog and continue to give quality content then most of the readers will not mind the change of ownership.
This might be perhaps the best advantage you will gain from an established blog. The domain may already have hundreds of backlinks and rank well on search engine. So all you need to do is to focus on maintaining quality of the blog and spend less of your time to build backlinks and other SEO techniques.
Buying a blog is a great way to get a head start in making money from blogs. But you need to choose the kind of blog you buy carefully.
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